Inspired by our Icelandic roots, we create with Icelandic seaweed and upcycled and organic cotton blends. Seaweed is harvested through a gentle and sustainable process that saves both energy and resources. Seaweed regeneration is a key tool to solving the climate crisis. As seaweed grows at a rate 30 to 60 times faster than land-based plants, it consumes huge amounts of carbon and nitrogen from the ocean water, which is good for the climate, the ocean, and us.